Many governments and business actors in Indonesia regions generally have not glanced at and utilized the tourism sector even though in “small” countries such as the Maldives and Brunei Darussalam the tourism sector has extraordinary potential to increase foreign exchange and the economy of its people to be more prosperous.
A good opportunity for business actors or local government agencies such as villages that still have difficult incomes can now start building and paying attention to the potential of agro tourism and the creativity of local residents to be managed optimally.
Benefits of Tourism from Several Aspects and Opportunities
The dominance of tourism encourages several positive aspects, including:
In terms of economy – Investment opportunities for community trade are increasing (business tourism) can increase foreign exchange, regional economy.
In terms of culture – Encourage the community to develop more (creative) to explore potential and love their culture more.
In terms of environment – The community and tourists learn to maintain the environment to always be clean, improve themselves to create beauty.
Socialization and Knowledge – Local residents can get to know the character and culture of domestic and international tourists better, creating knowledge that can be obtained outside of school.
Job opportunities – On average, residents find it very easy to find income connected with tourism such as labor-intensive culinary business restaurants, homestays, etc.
Examples of well-managed tourism businesses
The following is an example of a remote area that has now successfully experienced rapid growth in agro-tourism, to the point of becoming the focus and destination of domestic and international tourists.
Pujon Kidul Tourism Village is a village with a background as an “isolated” rice field and mountain area in Malang Regency (now developed and even visited by President Jokowi for a long holiday)
Badega Gunung Parang Purwakarta Regency used to be an isolated rocky mountain that could not be planted with secondary crops, now breaking the record by having the highest hanging hotel (Skylodge) in the world, one of which has been visited and climbed by European, Japanese, Australian and World visitors.
What Tourism Business Material Do They Do?
For learning Tourism Business Managers Must Have Business Competence Knowledge and Skills, for now it is very important for development, but I think it is not that difficult to learn through an internet browser about how to find tourism planning, organizing materials.
Moreover, as we know that Indonesia itself is advanced in technology, Internet Sites and Social Media are the easiest tools in disseminating information about Tourism to the public faster.
Then if you look at advertising technology, the distribution of information and Applications also support for tourism reservations starting from ticket reservations, travel packages
Successful Steps to Building a Regional Tourism Business Until It Becomes Popular and Inundated with Visitors
Things to do are:
1. Recognize and Explore Regional Potential
One thing that must be considered is knowing what can be used as a reference to grow tourism in your area?
Many villages have capital from the government and abundant potential but are less precise in taking policies for managing these funds, so that this does not happen we can find and find what activities or resources must be worked on for progress.
2. Create a Nickname or Logo that is Easy to Remember
After finding the character and opening your local tourism, the next step is to create a name for the most unique and memorable tourist spot. It is then recommended to register the name and logo of the tourist spot with the HKI (Intellectual Property Rights) legal institution.
